Premium Parks Initiative

 

PROJECT PROFILE

This project consists of branding the most popular parks to offer a high quality experience.
 

PROJECT OVERVIEW

Status:
On Schedule/Ahead of Schedule
Implementing Ministry (MDAS):
Ministry of East African Affairs, Commerce and Tourism.
Location:
Nationwide
Sector:
Tourism
MTP Target:
To raise quality of parks so as to enhance visitor experience.
Annual Target:
  • To achieve 100% completion of visitor accommodation.
  • 100% completion of roads rehabilitation.
  • 100% completion of Iremito gate in Amboseli.
  • Increased bed nights by 31% from1.6 million to 2.3 million ? 75% done.
  • Branding of popular parks.
 

OBJECTIVE

To increase re-vamp/equip select high-potential parks in order to increase their surrender value and contribution to the economy and specifically increase revenue from existing Premium Safari Parks by enhancing visitor access and experience, thus increasing bed nights by 31% from 1.6 million to 2.3 million by 2012.

BENEFITS

Increased revenues.
 
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