Development of Niche Products

 

PROJECT PROFILE

This project consists of the diversification and development of new tourism products such as sports tourism, cruise tourism, bird watching.
 

PROJECT OVERVIEW

Status:
Commenced
Implementing Ministry (MDAS):
Ministry of East African Affairs, Commerce and Tourism.
Location:
Nationwide
Sector:
Tourism
MTP Target:
To diversity and develop new tourism products.
Annual Target:
  • License 200 high quality home stays.
  • Develop concept paper for Kogelo Development Centre.
  • Promotion of Kenya culture through appointment of cultural ambassadors.
 

OBJECTIVE

To introduce high-value niche tourist products with a view to increasing attractiveness and revenues in the sector.

BENEFITS

  • Increased revenue from tourism.
  • Creation of jobs.
  • Development and preservation of historical sights.
 
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