Meetings, Incentives, Conferences and Exhibitions (MICE)

 

PROJECT PROFILE

This project aims to increase business visitors to the country by attracting high-end international hotel chains and investing in new conference facilities.

 

PROJECT OVERVIEW

Status:
Not Started/Behind Schedule
Implementing Ministry (MDAS):
Ministry of East African Affairs, Commerce and Tourism.
Location:
Country Wide
Sector:
Tourism
MTP Target:
Develop a national MICE development strategy.
Annual Target:
Launch of National M.I.C.E development strategy.
 

OBJECTIVE

To market Kenya as a Conference Tourism destination in the region and continent and attract more business visitors by attracting high-end international hotel chains and investing in new conference facilities.

BENEFITS

  • Increase in number of visitors
  • Marketing Kenya as a Conference Tourism destination.
  • Attract investors.
 
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