“To be a top 10 long haul tourist destination offering a high-end, diverse, and distinctive visitor experience”
Kenya is one of the leading tourist destinations in sub-Saharan Africa, a region that has significant potential for tourism growth. Moreover, the country is endowed with a unique combination of tourist attractions comprising of tropical beaches, abundant wildlife in natural habitats, scenic beauty, and geographically diverse landscape. Tourism is highly competitive and sensitive to price changes, while premium parks and niche products are so unique that they can be marketed successfully at higher prices. In addition, tourism, through its multiplier effect has the capacity to promote regional development, create new commercial and industrial enterprises, stimulate demand for locally-produced goods and services and provide a market for agricultural products.
Increase in Tourist arrivals and revenues