Kenya has a large potential for business and conference tourism as a major product, owing to its location and ease of international connections. To harness this huge potential, there is need to build ultra modern conventions/conference complex preferably in the coastal region which accounts for about 57 per cent of the total bed nights. In addition, this product will be improved by up-grading and building new conference facilities with possible location in the three new resort cities. To cater for increasing numbers of business tourists, the government, together with private sector stakeholders, will also promote investment in hotels by international chains in major towns, especially in the cities of Nairobi, Mombasa and Kisumu.
Attract 5 additional international hotels
Increase in Number of Business visitors