Eco-tourism – This is a popular product especially for the European and American market due to its environment friendly nature. Sites for these products will be developed in the Western region of Kenya. They will include Kakamega Forest, Ruma National Park, Mt Elgon and Mt Kenya Regions.
Cultural Tourism – Kenya has a wide variety of indigenous cultures, which have not previously been explored for tourism purposes. Deliberate efforts will therefore be made to promote authentic cultural experiences and launch high value cultural projects and festivals. The government will also partner with stakeholders to develop criteria to certify cultural homes (Home stay) in each community that can provide tourists with a cultural experience and benefiting the communities at the same time. One way of achieving this is by creating opportunities for the local communities to participate in the tourist industry through cooperatives. The government will also partner with stakeholders to develop criteria to certify cultural homes (homestays) in each community that provides tourists with cultural experience.
Local Tourism entrepreneurship: This initiative will seek to develop the capacity of indigenous Kenyans to participate in the industry as entrepreneurs and investors. Among other things, this will entail awareness raising and training.
Water-based tourism: Although the country has enormous potential for water- based tourism, this remains largely under-utilised. This particularly applies to fresh waters such as Tana River and Lake Victoria where water sports and fishing can be developed. However, in order to facilitate the development of this product, additional bed capacity will be required around Lake Victoria and Ruma National Park.
Sports tourism: Kenya enjoys a great international reputation in sports. Nevertheless, this potential has not been fully exploited, yet it provides a good foundation for promotion of various types of sports tourism. Deliberate efforts will therefore be made to promote Kenya as a popular destination for sports tourism.
Cruise tourism: An ultra- modern cruise terminal at the Coast and a launch steamer service in Lake Victoria will be built.
Other Niche products to be explored and promoted include Bird tourism and Agro-tourism.
Impact
Increased bed nights at the Western Kenya circuit
1000 Home stays identified and increase in cultural homestays
3 heritage sites, 15 historic sites developed and 2 exhibition galleries
